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British GQ •

The best affordable men's fragrances last all day but cost less than £65

No matter how good you are at bargain hunting, or how thick you are with the folks down at Liberty, there are some things that you're always going to have to pay for. A winter coat made of wool or cashmere or both, a whisky that goes down nicely without ice, and a fragrance that lasts all day and night.No matter what we tell you, nothing is going to make these things as cheap as an M&S Dine In meal for two. But if you play your cards right, you can get them for slightly cheaper than asking price...
British GQ •

The best long-lasting men's fragrances, according to the people who make them

The best long-lasting fragrances for men are gifts that keep on giving. They work like any other scent on your bureau. Still, instead of fading an hour or so after application, they linger (in a friendly, unobtrusive way) long after weaker fragrances disappear. Which is great for your wallet and your schedule – you don’t have money to waste, and you definitely don’t have time to haul it back to your pad for a re-up.We know it's impossible to tell how long a fragrance will last based on its bottl...
British GQ •

The best date night fragrances to win every compliment from your date

Picking out a signature scent to win over your date is no easy task. You might find the best aroma to wear in the office an obvious choice, but a fragrance to unlock the passions of your partner – or potential partner – is an entirely different prospect. Though you can obviously wear whatever you personally like most, a quality date night fragrance tends to require subtlety, sophistication, and no small dose of seduction.Dates are all about first impressions, but overpower the nose with too much...
Liz Earle Wellbeing •

5 easy ways to add fermented foods to your diet - Liz Earle Wellbeing

A quick scroll through Instagram and it’s hard to miss – jars fizzing, bottles bubbling – recipes for kefir, kimchi and kraut shared like old secrets. Fermented foods are a firm staple in our kitchens, celebrated for what they can do for the gut.But, while we might reach for ferments to support our tum, their benefits run deeper – helping to shape how we feel each day.We often think of digestion as something that happens quietly in the background, but the gut is far more active than we may reali...
British GQ •

The best men’s moisturisers for an instant skincare lift

Good skin rarely happens by accident – there’s a high chance moisturiser is involved. And the experts are unanimous: the right one for men has nothing to do with marketing, and everything to do with skin type. So what should we actually look for?

Aesthetic doctor Dr Richard Devine, founder of the Devine Clinic, breaks it down with precision. Oily skin? Devine points to lightweight gel textures powered by niacinamide to steady shine and keep pores calm. Redness-prone skin, meanwhile, benefits fr...
British GQ •

The best eye serums and creams 2025 that work wonders on dark circles and crow's feet

British GQ is teeming with men who know their way around an eye serum (having spent many a year pondering the minute changes in their appearances). All of these men, though, look to one Adrian Clark, an award-winning grooming expert with over two decades of experience forensically testing more products than you can shake a stick at. Among them: eye creams and serums. As with our other grooming guides, Adrian has personally tested each of the formulas that have made it onto this list. The tinctur...
British GQ •

Kiehl's Black Friday sale has 30% off everything – even GQ's top-rated moisturiser

There’s a certain type of person who treats the best Black Friday deals like a competitive sport, and you can always spot them by where they click first: straight to Kiehl’s. Not out of impulse, but out of strategy. Because when a brand drops 30 per cent off everything, you move fast. Kiehl’s has earned that level of trust – it’s the place people return to after the experiments, the abandoned hype buys, and the “maybe this will fix everything” products that were far more than their pores signed...
British GQ •

The 12 best skincare brands for men are begging you to ditch that bar of soap

Once upon a time, men’s skincare revolved solely around whatever soap was nearest the sink. Those days are over. Whether you’re a skincare obsessive with a bathroom shelf that looks like a laboratory or a total noob still stealing your partner’s cleanser, consider this your go-to guide to the brands that are genuinely worth your time, money and mirror space.The skincare boom shows no sign of slowing down. Every week brings another glossy promise of perfect skin – the noise has never been louder....
British GQ •

The 23 best LookFantastic Black Friday deals to upgrade your winter skincare

The temperature’s dropping, the Christmas ads are multiplying, and the pressure to find perfectly thoughtful presents is officially on. That’s right, it’s the time of year we all promise we’re shopping for other people, then LookFantastic drops its best Black Friday deals and suddenly we’re the ones getting spoiled.Sure, you could shop for others (how noble), but let’s be honest – this one’s really for you. With standout fragrances, hard-working moisturisers, and brightening serums and SPFs that...
British GQ •

Britain's 10 best-selling men’s fragrances, ranked & rated by GQ's grooming pros

You’ve smelled them all – in lifts, on dates, on strangers in Pret. Some scents sell because they’re good. Others sell because they’re everywhere. The UK’s bestsellers have survived breakups, rebrands and, quite frankly, better options. But popularity doesn’t always equal taste. So we’ve lined them up, sprayed them down, and put them through their paces to present a tried-and-tested top ten bestsellers – ranked. It’s an important job. Why? Because how we smell says everything about who we think...
Liz Earle Wellbeing •

Biohacking sleep: what you need to know about the 'glymphatic reset' - Liz Earle Wellbeing

For many of us, sleep doesn’t always deliver the fresh start we expect. We all have those mornings where we wake up groggy and drained, despite getting our eight hours of rest.
So why is this? Well, the answer may lie deep in the brain, where a silent clean-up team gets to work once we drift off: the glymphatic system. Its job is to sweep away debris and restore mental clarity for the day ahead. But here’s the catch – this cleansing cycle only really hits its stride when our sleep is at its best...
Liz Earle Wellbeing •

Tummy troubles? 6 signs it could be SIBO - and what to do about it - Liz Earle Wellbeing

Some midlife symptoms come as no surprise – a few hot flushes, a little more fatigue, maybe a shift in how our bodies handle certain foods. But others feel more confusing: bloating after our usual breakfast, brain fog by 3pm, or meals that leave us feeling heavy and unsettled.
It’s easy to blame hormones. But what if it’s our gut that’s asking for help?
Enter SIBO: aka Small Intestinal Bacterial Overgrowth. A condition that has long flown under the radar, but could be the culprit of many a troub...
Liz Earle Wellbeing •

The lymphatic system and why it slows in midlife - Liz Earle Wellbeing

As ideas around longevity shift, so does the question of what it means to feel good. Wellness once meant tracking, pushing and doing more. But for many of us, midlife brings a different kind of curiosity – not about performance, but about feeling at ease in our bodies.
One overlooked system could be quietly shaping how we feel: the lymphatic system.
Often mentioned in beauty circles for brightening skin or reducing puffiness, the lymphatic system plays a far deeper role. But as hormones shift an...
LA ROCHE POSAY •

Two GQ editors trial a three-step anti-blemish skincare routine (and you should too)

Do you have a go-to skincare routine?

I have quite an intense skincare regime. I wash my face day and night, exfoliate three times a week and then use a serum, moisturiser and sunscreen in the day, before stripping it all off and using a serum and night cream at night.

How did you get on with the products? Was there a standout hero?

For sure the toner lotion. This totally balanced my skin. I'm definitely sticking with it. I've always been a little wary of toners as I've heard mixed reviews ab
LA ROCHE POSAY •

How to Expertly Care for Blemish-prone Skin

A solid, reliable skincare routine is the foundation of good grooming. But when it comes to unwelcome skin issues – such as a blemish-prone complexion – it can be tricky to navigate and know what's best. From spots and imperfections to blackheads and whiteheads, the unpredictability of blemished skin can cause both physical and mental distress. You’d be forgiven for spiralling down the deep rabbit hole of quick-fix “solutions” and still coming out of it feeling none the wiser. The sheer volume o
BROOKS •

How to Rediscover your Motivation this Season

Autumn is upon us. We’re more than halfway through the year, which so far, for many of us, has seen a lack of direction. In and out of lockdowns, extended working from home and now readjusting to the normalities of life after social distancing: it’s been a challenge, to say the least. There’s a solid chance that the last thing on your mind has been to check in with the intentions you had at the beginning of the year. Let’s face it, sticking to goals is tricky at the best of times, but during thi
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BEAUTY & WELLNESS