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British GQ •

The best fragrances for men that'll set you ahead in the bedroom and boardroom

A man's scent of choice can be an intensely personal matter, and that means there's no one perfect fragrance for everyone. This isn't a smartphone we're talking about here, but something intimate enough to spritz on your neck. Still, that doesn't mean there aren't some obvious markers of quality that our expert testers look out for.And when we say experts, we mean it: Adrian Clark, an award-winning journalist and purveyor of exceptional scents for over three decades, and Sophie Clark, a near-obs...
British GQ •

The best woody fragrances for men, from creamy sandalwood to smoky vetiver

I've realised that there are two kinds of fragrance in my life. There are the attention-seekers and compliment magnets that I'm hoping somebody might ask about. Then there are the fragrances I wear entirely for myself. Nine times out of ten, the latter are of the woody variety.I think it might be because woody fragrances remind me of my favourite clothes; the dependable ones. The jumper that survives every wardrobe clear-out on a technicality, the leather jacket I've owned for years because, des...
British GQ •

The best citrus fragrances for men, from bright bergamot to sun-warmed neroli

Whenever somebody tells me they're booking a summer holiday, I do two things. Firstly, I ask where they're going. Secondly, I start thinking about which summer fragrance I'd wear in that destination. Maybe that's a normal thought process, or maybe I need more hobbies. Either way, no fragrance family captures the feeling of being somewhere else quite like citrus. Bergamot, neroli, lemon, orange blossom… they all seem to come with scenery attached. One minute you're standing in your kitchen making...
British GQ •

The best vanilla fragrances for men, from the smoky to the seriously seductive

Vanilla and I got off on the wrong foot. For years, I'd filed it away with my teenage years: body sprays, celebrity perfumes, and that phase of life where "more is more" felt like a perfectly reasonable fragrance philosophy. It’s safe to say that I'm not the only person who's been nurturing vanilla's bad reputation. Many people, it seems, equate it as a fragrance ingredient with anything sugary, edible, or likely to come in a pink bottle.It's time we gave it another chance. In 2026, vanilla is l...
British GQ •

The best wedding day fragrances for grooms, guests and best men

The perfect wedding day is made up of many tiny moments. From the first dance, to the cutting of the cake, to the inevitable breakdancing competition between your uncle and the best man, you'll have memories for a lifetime… whether you want to remember them or not. Aside from those moments, you'll want to stay in the memory of your guests too, with a sharp suit, a fresh trim, and a killer wedding day fragrance that's worthy of the big day celebration.And even if you're just attending a wedding a...
British GQ •

&Horace is the £62 fragrance that works harder than anything else on your shelf

Having a fragrance wardrobe is something I believe in wholeheartedly. Every bottle is a decision about who you want to be that day. The oud that outlasts your social battery, the date-night scent that does the talking for you, the crowd-pleasing classic that's basically a work uniform at this point. I stand by all of it. What I'm less willing to admit — professionally, at least — is that some days, the last thing I want is another decision. Some days, I'm overstimulated, overwhelmed, and the ver...
British GQ •

Pistachio, matcha and mood-shifters: the 2026 fragrance trends actually worth trying

If you're anything like me, chances are you're remarkably good at reinventing yourself in small ways. You own at least one pair of New Balance trainers. You have opinions and theories about the forthcoming fourth season of The White Lotus. You saw Fontaines D.C. before your group chat did. There's at least one literary translation on your bedside table that you're definitely (maybe) going to finish. And you've eaten at the restaurant everyone's trying to get into. Twice.My point is: you have tas...
British GQ •

The best quiet luxury fragrances let your skin do the talking

By now, quiet luxury brands and the incognito clothes that they make have probably overhauled your wardrobe. Either that, or they've crept in so gradually that you didn't even notice. Either way, it won, arriving unannounced but notable to the party. No logos. No noise. Just immaculately-cut trousers, cashmere with no branding, and loafers that cost more than a weekend away.The best-dressed men you know aren't wearing their wealth on their chest anymore: they're wearing it in the cut, the fabric...
British GQ •

The best oud fragrances for men that evoke a warm, smoky aroma

Don’t let the name fool you: this is an oud is like no other. Then again, this is Juliette Has A Gun – doing the obvious was never really the brief. If you usually find ouds a bit much, this is the one that makes them feel fun again.Another Oud opens with raspberry, which immediately sets it apart. Bright, a little tart, almost glossy. It cuts straight through what could have been a heavy, resinous wood and lifts everything. There’s a soft, almost milky quality to it too, so it lands somewhere...
British GQ •

Creed Wild Vetiver changes the clock on your mood

I like a fragrance with presence. Some scents are designed to arrive before you do – and in the right mood, I’m absolutely here for that. But lately, the fragrance conversation has become a little fixated on measurable stuff like projection and compliments. It’s turning fragrance-wearing into a sport, which is distracting from the simple pleasure of why you wear fragrance in the first place. Sometimes, I just want to smell fantastic for no particular reason other than the fact that I enjoy it.Th...
British GQ •

Single? Penhaligon’s Halfeti might be your best wingman yet

Every fragrance expert knows that your scent can say a lot about you before you’ve even said a word. The right fit signals taste, confidence… maybe even a little mystery. Penhaligon’s Halfeti does all three, which might explain why it makes for the perfect date-night fragrance.Built around dark rose, warm spice, oud and leather, this scent has after-hours appeal. Halfeti knows a good little jazz bar and gets a nod from the owner on arrival. You know the type: cool without announcing it, attracti...
British GQ •

The best spring fragrances you need in your breezy, seasonal rotation

Seasons change and, as they do, so should your go-to fragrance. There's no way we'd be wearing a heavy vanilla scent in the summer, nor a light citrusy number in the winter, and spring is no different. A time for you to explore lighter, more airy fragrances that smell fresh, breezy and sophisticated, don't you think? We do, which is why we pulled out our favourite spring-time fragrances to help you get ahead of the season's change.As the warm weather rolls around, you need to look out for delica...
British GQ •

The best affordable men's fragrances last all day but cost less than £65

No matter how good you are at bargain hunting, or how thick you are with the folks down at Liberty, there are some things that you're always going to have to pay for. A winter coat made of wool or cashmere or both, a whisky that goes down nicely without ice, and a fragrance that lasts all day and night.No matter what we tell you, nothing is going to make these things as cheap as an M&S Dine In meal for two. But if you play your cards right, you can get them for slightly cheaper than asking price...
British GQ •

The best long-lasting men's fragrances, according to the people who make them

The best long-lasting fragrances for men are gifts that keep on giving. They work like any other scent on your bureau. Still, instead of fading an hour or so after application, they linger (in a friendly, unobtrusive way) long after weaker fragrances disappear. Which is great for your wallet and your schedule – you don’t have money to waste, and you definitely don’t have time to haul it back to your pad for a re-up.We know it's impossible to tell how long a fragrance will last based on its bottl...
British GQ •

The best date night fragrances to win every compliment from your date

Picking out a signature scent to win over your date is no easy task. You might find the best aroma to wear in the office an obvious choice, but a fragrance to unlock the passions of your partner – or potential partner – is an entirely different prospect. Though you can obviously wear whatever you personally like most, a quality date night fragrance tends to require subtlety, sophistication, and no small dose of seduction.Dates are all about first impressions, but overpower the nose with too much...
Liz Earle Wellbeing •

5 easy ways to add fermented foods to your diet - Liz Earle Wellbeing

A quick scroll through Instagram and it’s hard to miss – jars fizzing, bottles bubbling – recipes for kefir, kimchi and kraut shared like old secrets. Fermented foods are a firm staple in our kitchens, celebrated for what they can do for the gut.But, while we might reach for ferments to support our tum, their benefits run deeper – helping to shape how we feel each day.We often think of digestion as something that happens quietly in the background, but the gut is far more active than we may reali...
British GQ •

The best men’s moisturisers for an instant skincare lift

Good skin rarely happens by accident – there’s a high chance moisturiser is involved. And the experts are unanimous: the right one for men has nothing to do with marketing, and everything to do with skin type. So what should we actually look for?

Aesthetic doctor Dr Richard Devine, founder of the Devine Clinic, breaks it down with precision. Oily skin? Devine points to lightweight gel textures powered by niacinamide to steady shine and keep pores calm. Redness-prone skin, meanwhile, benefits fr...
British GQ •

The best eye serums and creams 2025 that work wonders on dark circles and crow's feet

British GQ is teeming with men who know their way around an eye serum (having spent many a year pondering the minute changes in their appearances). All of these men, though, look to one Adrian Clark, an award-winning grooming expert with over two decades of experience forensically testing more products than you can shake a stick at. Among them: eye creams and serums. As with our other grooming guides, Adrian has personally tested each of the formulas that have made it onto this list. The tinctur...
British GQ •

Kiehl's Black Friday sale has 30% off everything – even GQ's top-rated moisturiser

There’s a certain type of person who treats the best Black Friday deals like a competitive sport, and you can always spot them by where they click first: straight to Kiehl’s. Not out of impulse, but out of strategy. Because when a brand drops 30 per cent off everything, you move fast. Kiehl’s has earned that level of trust – it’s the place people return to after the experiments, the abandoned hype buys, and the “maybe this will fix everything” products that were far more than their pores signed...
British GQ •

The 12 best skincare brands for men are begging you to ditch that bar of soap

Once upon a time, men’s skincare revolved solely around whatever soap was nearest the sink. Those days are over. Whether you’re a skincare obsessive with a bathroom shelf that looks like a laboratory or a total noob still stealing your partner’s cleanser, consider this your go-to guide to the brands that are genuinely worth your time, money and mirror space.The skincare boom shows no sign of slowing down. Every week brings another glossy promise of perfect skin – the noise has never been louder....
British GQ •

The 23 best LookFantastic Black Friday deals to upgrade your winter skincare

The temperature’s dropping, the Christmas ads are multiplying, and the pressure to find perfectly thoughtful presents is officially on. That’s right, it’s the time of year we all promise we’re shopping for other people, then LookFantastic drops its best Black Friday deals and suddenly we’re the ones getting spoiled.Sure, you could shop for others (how noble), but let’s be honest – this one’s really for you. With standout fragrances, hard-working moisturisers, and brightening serums and SPFs that...
British GQ •

Britain's 10 best-selling men’s fragrances, ranked & rated by GQ's grooming pros

You’ve smelled them all – in lifts, on dates, on strangers in Pret. Some scents sell because they’re good. Others sell because they’re everywhere. The UK’s bestsellers have survived breakups, rebrands and, quite frankly, better options. But popularity doesn’t always equal taste. So we’ve lined them up, sprayed them down, and put them through their paces to present a tried-and-tested top ten bestsellers – ranked. It’s an important job. Why? Because how we smell says everything about who we think...
Liz Earle Wellbeing •

Biohacking sleep: what you need to know about the 'glymphatic reset' - Liz Earle Wellbeing

For many of us, sleep doesn’t always deliver the fresh start we expect. We all have those mornings where we wake up groggy and drained, despite getting our eight hours of rest.
So why is this? Well, the answer may lie deep in the brain, where a silent clean-up team gets to work once we drift off: the glymphatic system. Its job is to sweep away debris and restore mental clarity for the day ahead. But here’s the catch – this cleansing cycle only really hits its stride when our sleep is at its best...
Liz Earle Wellbeing •

Tummy troubles? 6 signs it could be SIBO - and what to do about it - Liz Earle Wellbeing

Some midlife symptoms come as no surprise – a few hot flushes, a little more fatigue, maybe a shift in how our bodies handle certain foods. But others feel more confusing: bloating after our usual breakfast, brain fog by 3pm, or meals that leave us feeling heavy and unsettled.
It’s easy to blame hormones. But what if it’s our gut that’s asking for help?
Enter SIBO: aka Small Intestinal Bacterial Overgrowth. A condition that has long flown under the radar, but could be the culprit of many a troub...
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