Britain's 10 best-selling men’s fragrances, ranked & rated by GQ's grooming pros
You’ve smelled them all – in lifts, on dates, on strangers in Pret. Some scents sell because they’re good. Others sell because they’re everywhere. The UK’s bestsellers have survived breakups, rebrands and, quite frankly, better options. But popularity doesn’t always equal taste. So we’ve lined them up, sprayed them down, and put them through their paces to present a tried-and-tested top ten bestsellers – ranked. It’s an important job. Why? Because how we smell says everything about who we think...